Project Profile

Project Title:
Sea the Right Whale
Imagineaction Social Action Projects
School Name:
North and South Esk Regional High School
School board / First Nations school jurisdiction:
School District 10
Project Theme:
  • Live [environmental sustainability]
Grade Level:
4, 5, 6, 7, 8, 12
Subject Areas:
Business Studies, English as a Second Language, Science, Technological Education
Sunny Corner
New Brunswick
Community Partners:
Canadian Whale Institute
20 Morning Star Lane
Wilson's Beach, New Brunswick
Canada, E5E 1S9
Tel: 506-752-1985
E-mail: [email protected]

North and South Esk Regional
40 Northwest Rd.
Sunny Corner, New Brunswick
Canada, E9E 1J4
Tel: 506-836-7000

Sea the Right Whale

My name is Paige Matchett. I am currently a Grade 12 student at North and South Esk Regional High School located in Sunny Corner, New Brunswick. In our school-wide Applied Tech class, my partner, Ashley White and I were tasked with the opportunity to create a project that would change the world. Immediately we knew we wanted to look into helping endangered wildlife – preferably within our province.
After a lot of research, we came across the Canadian Whale Institute located in Campobello, NB. They work towards rescuing and raising awareness for their local Right Whales that are constantly being hit by nearby ships. To raise funds, we decided to create a clothing brand where we would donate full profit to the organization.
Our clothing brand would include sweatshirts, t-shirts, and hats that would hold our signature logo, "Sea The Right." We have recently begun to form a website, along with social media pages to gather interest and support from our peers. Check out our website at,
As part of this initiative we will also be designing and delivering awareness campaigns to elementary students in our area.

Update (April-23-18)

Students at North and South Regional High School have started a fundraising/awareness campaign to help fund research into saving the North Atlantic Right Whale. This campaign is combining the sales of a student created clothing line, with public outreach presentations to help inform the public at the same time as they raise funds for research into this endangered species.

Update (June-04-18)

Sea the Right was recently awarded an "Innovation in Education Award" through the New Brunswick Department of Education and Early Childhood Development and Brilliant Labs.
We are also pleased to announced that our sales of exceeded the goal of $1000 and we will soon be surpassing the $2000 mark!